For sports organisations and rights holders, live sports content continues to create value beyond the event itself. As the volume of content grows and distribution expands across platforms, the challenge is no longer only to produce the live event, but also to make content available quickly, securely and efficiently across the media supply chain.
BCE took part in the SVG Europe DACH Forum 2026 on October 7, where Stefan Weidner, Managing Director Central Europe at BCE, explored these challenges during his talk, “Make More of Every Live Event – Connecting Live Operations.”
Connecting live operations with long-term content value
Sports organisations today manage an increasing amount of media across competitions, seasons and territories. At the same time sports organisations expect faster and easier access to content.
This creates several challenges: capturing and managing growing volumes of media, making content easy to find, automating repetitive processes and distributing it efficiently, without replacing the systems and partnerships already in place.
For Stefan, addressing these needs means looking beyond individual technologies. Media management, cloud infrastructure, metadata, automation and day-to-day operations need to work together as one connected workflow.
Keeping media workflows running
As sports media operations become more connected, organisations also need to ensure that these workflows remain available throughout competitions and seasons.
This is where the operational dimension becomes essential. BCE combines technology and integration with a 24/7 operational layer, including monitoring, NOC, service delivery management and technical support.
The approach can be adapted to different sports organisations and existing technology environments: design around the need, build the required capabilities, integrate with the existing ecosystem and operate it.
By connecting live production, media management and operations, sports organisations can make their content easier to access, manage and use — during the event and long after it ends.