BCE, a leading European media technology and services partner, is pleased to announce the appointment of Henry Alexander as Sales Director.
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He will support the development of BCE’s portfolio of professional services, media applications, infrastructure, managed services and Media-as-a-Service capabilities.
With more than 25 years of experience in the media, broadcast and technology industries, Henry brings a unique combination of commercial leadership, strategic vision and deep industry expertise. Throughout his career, he has held leadership roles at organizations including EVS, RTBF, SDNsquare (now Riedel Communications) and Mediapro Belgium, leading international business development, technology transformation and growth initiatives across the media ecosystem.
His experience spans media services, live production, IP infrastructures, cloud technologies, managed services and digital transformation. Having worked from both technology provider and broadcaster perspectives, Henry has developed a strong understanding of the challenges facing media organizations as they adapt to rapidly evolving market demands.
As Sales Director, Henry will lead BCE’s commercial organization with a focus on strengthening strategic customer relationships, accelerating international business growth and expanding the adoption of BCE’s innovative media services portfolio. Working closely with BCE’s marketing, engineering, product and operations teams, he will further develop the company’s consultative approach and help customers design, integrate and operate secure, scalable and resilient media environments.
” Throughout my career, I have been passionate about the media industry and helping organizations navigate change while embracing new opportunities. What I find particularly compelling about BCE is the way it combines deep industry expertise, technology capabilities and operational experience.
Today, organizations expect more than a technology provider—they need a trusted partner who understands their business challenges, shares their ambitions, and supports them throughout their transformation journey. BCE’s Media-as-a-Service approach builds on these strengths to help organizations connect media applications, hybrid and sovereign infrastructures, as well as services as their environments become more complex.”
Henry Alexander, Sales Director
“Henry’s appointment marks an important milestone in BCE’s growth journey. His extensive experience leading international sales organizations across EMEA, combined with his ability to develop teams, grow customer relationships and deliver sustainable business expansion, makes him the ideal leader to strengthen our commercial organization. As demand for trusted media technology partners continues to grow, Henry’s strategic vision and customer-first approach will help accelerate BCE’s international ambitions while creating long-term value for our customers and partners.”
Frédéric Fiévez, Chief Operating Officer at BCE
Henry’s appointment reflects BCE’s continued commitment to supporting broadcasters, content owners, sports organizations and media companies with innovative media and technology solutions.