Luxembourg, 15 July 2026 – BCE announces a strategic partnership with Embrace to integrate Pulse-IT as the orchestration layer of its Media-as-a-Service (MaaS) platform. This new capability strengthens the platform’s ability to connect, automate and manage complex media operations, accelerating the deployment of customer solutions while enhancing efficiency across the media supply chain.
A new orchestration layer for MaaS
BCE’s Media-as-a-Service (MaaS) platform enables media organizations to activate the services and applications they need — such as remote commentary, live streaming, cloud playout, MAM or secure file exchange — through a flexible cloud-based platform. BCE manages the integrations, infrastructure, platform evolution and operational complexity, allowing customers to focus on creating and delivering content.
As MaaS environments rely on multiple interconnected applications, orchestrating how they interact is essential to ensure smooth and efficient operations. From ingest and metadata enrichment to transcoding, clipping, playout, archiving and distribution, every step of the media supply chain must work seamlessly together. By bringing these services into a unified ecosystem, BCE enables greater agility, faster deployment and streamlined media operations for its customers.
By integrating Embrace’s Pulse-IT, BCE adds the orchestration layer that connects services, coordinates operations and automates processes across its MaaS ecosystem.
“Pulse-IT enhances the orchestration capabilities of our Media-as-a-Service platform, allowing us to further leverage its potential. It enables us to automate increasingly sophisticated workflows, connect technologies seamlessly and deliver scalable solutions more quickly, while keeping operations simple for our customers.”
– Florence Diers, Product Director at BCE
Greater flexibility, faster deployment
Pulse-IT enables BCE to orchestrate both its own applications and third-party solutions across the MaaS ecosystem, allowing media operations to span multiple technologies while centrally coordinated. Its open API-first architecture simplifies integrations and allows the platform to continuously evolve as new services and capabilities are introduced
With visual workflow design, real-time monitoring and operational oversight, BCE teams can rapidly configure, deploy and supervise customer operations. By operating these workflows on behalf of its customers, BCE delivers end-to-end visibility, greater operational control and faster deployment of new media services.
The integration also strengthens BCE’s sovereign cloud strategy by providing an orchestration layer built on an open European technology ecosystem, supporting the company’s long-term vision for secure; resilient and sovereign media services.
“BCE doesn’t just deploy technology—they operate it. That’s what makes this partnership so compelling. Pulse-IT gives their teams the ability to adapt and supervise media operations as customer needs evolve, while remaining true to BCE’s vision of an open and sovereign European media platform.”
– Julien Gachot, CEO, Embrace
Building the future of media operations
The integration of Pulse-IT reinforces BCE’s strategy to build an open, secure and sovereign Media-as-a-Service platform. By combining best-in-class European technologies with a powerful orchestration layer, BCE continues to simplify media operations while delivering a scalable, integrated and future-ready platform that evolves alongside the needs of media organizations.
“This partnership strengthens our ability to rapidly deliver tailored solutions to our customers. By connecting the different building blocks of our MaaS ecosystem, we can accelerate deployment, improve operational efficiency and continue expanding the platform to meet future needs.”
– Stéphane Gerard, Engineering & Integration Director at BCE
About BCE
BCE is a European media technology and services partner, part of RTL Group.
With over 25 years of experience, our 230+ collaborators design, integrate and operate end-to-end broadcast and media workflows, helping more than 400 organizations across EMEA create, manage and distribute content reliably, securely and at scale.
From infrastructure and integration to products and 24/7 managed operations, we take responsibility for complex media environments so our customers can focus on content, audiences and growth.
BCE supports broadcasters, rightsholders, sports and live events, publishers, brands and institutions as a long-term media partner.
For additional information, visit www.bce-group.com
About Embrace
Embrace is the operating layer for media companies, connecting technology, people and processes since 2015. Pulse-IT and Automate-IT enable operations teams to orchestrate, automate and continuously improve complex media operations.
Trusted by leading media organisations including TF1, RTL Group, CANAL+, Disney ABC News, Warner Bros. Discovery, Sinclair Broadcast Group, BCE and many others across Europe and North America.
Visit www.embrace.fr for more information.
